- Reverses signs of damage and promotes overall hair strength and vitality
- Provides a restorative boost and unparalleled protection for your client’s hair
- Uses the highest quality ingredients, such as Keratin, vital ceramides and smoothingamino acids, combined with a low pH mechanism to soften and smooth coarse hair
- Drastically reduces frizz
- Is 100% free of Formaldehyde & Aldehydes and is safe for all hair types
- Volumizes and restores hairs’ youthful look and texture
- Safe for the stylist to perform and the client to receive
a-KERATIN SMOOTHING & REFINISHING TREATMENTS
Formaldehyde Free & No Harsh Chemicals
Salon Crafted - Tested & Refined in Salons, by Industry Professionals to Provide the Safest, Most Advanced Hair Smoothing Framework Available for All Hair Types
Innovation Rooted in Safety
About Us
Peter Coppola® was founded on a mission to revolutionize keratin treatments by prioritizing safety without sacrificing results. Peter Coppola, a renowned stylist and industry leader, was instrumental in the success of a major hair care company that popularized keratin smoothing treatments. However, he saw firsthand the risks posed by Formaldehyde and other harsh chemicals when exposed to heat during the treatment process.
Determined to create a safer alternative, Peter Coppola® took a bold step—developing the first-ever Formaldehyde-Free Keratin Treatment. His vision was simple: provide the same transformative benefits of smoother, stronger, and healthier hair without endangering the health of stylists, their clients, or salon environments.
The Evolution of
Keratin Treatments
EARLY 2000s
Creation of Keratin Treatments
Keratin treatments (Brazilian Blowouts) originated in Brazil, designed to smooth and reduce frizz while maintaining hair’s natural movement.These treatments contained formaldehyde or similar aldehydes, which helped bond keratin to the hair shaft.
2010
First Warnings About Formaldehyde Risks
OSHA issued a Hazard Alert, warning salon workers andowners about potential formaldehyde exposure in hair-smoothing treatments. The EPA and the CDC alsoraised concerns aboutFormaldehyde’s classification as a human carcinogen.Lab tests on products, including Brazilian Blowout, revealed higher-than-claimed formaldehyde levels.
2011
FDA Regulatory Actions Begin
The FDA issued warningletters to companies like GIBLLC. (Brazilian Blowout) for mislabeling and failure to warn about the risks of Formaldehyde exposure.OSHA began inspectingsalons and requiring improved ventilation or safety protocols.
2016-2020
Ongoing Investigations & Consumer Awareness Rises
Studies continued linkingFormaldehyde exposure in hair treatments to respiratory issues, eye irritation, andlong-term health risks. TheEnvironmental Working Group (EWG) and other advocacy groups pressured the FDA toimplement a formal ban on Formaldehyde in allhair treatments.
2021
FDA Petitioned to Ban Formaldehyde inKeratin Treatments
The EWG formally petitionedthe FDA to ban formaldehydefrom hair-straightening and smoothing products.
Some states, like California, began considering restrictionson all salon productscontaining Formaldehyde.
2023-2024
FDA Moves Towarda Formal Ban
The FDA proposed a rule to ban formaldehyde in hair-straightening products, citing health risks to both consumers and salon workers.
Anticipation grew for an official 2025 FDA ban, urging salons to seek formaldehyde-free alternatives.
2025
Expected Formaldehyde Ban Takes Effect
Formaldehyde-based keratin treatments are expected to be banned from the U.S. market, forcing salons to transition to safer alternatives.
The Evolution of Keratin Treatments
Why Choose Peter Coppola
Versatility
Provides customizable smoothing while preserving natural texture. Unlike traditional treatments, they enhance natural movement, making them perfect for all hair types.
No Harsh Chemicals
100% Formaldehyde and Aldehyde-Free system leaves hair full-bodied and frizz free for up to 3 months.
Heat-Free Application
100% true Formaldehyde and Aldehyde-Free system leaves hair full-bodied and frizz free for up to 3 months.
1st to Market
Improves hair manageability and reduces daily styling time. Keratin proteins help to strengthen hair, retain moisture and improve luster.
Safe For All Hair Types
One size does not fit all. Peter Coppola Keratin Treatments are versatile, offering a smoothing effect without eliminating natural texture. Whether your client wants to maintain curls or achieve sleek, straight hair, our formula allows for a tailored approach—delivering exactly what they need. Unlike traditional treatments that leave hair permanently pin-straight, our formula respects the hair’s natural movement, making it an ideal choice for all hair types and styles.
Beginning Your New Service
Follow these simple steps to go from discovering our brand to becoming fully involved in offering our revolutionary, formaldehyde-free smoothing treatments.
Step 1
Take the Quiz & Get Certified
Start by taking our quick certification quiz to ensure you understand the science and application of our keratin treatments. Once you pass, you'll be officially certified to use Peter Coppola products in your salon.
Click Here to Learn More >
Step 2
Confirm Your Pro Account
After certification, set up and confirm your Pro Account to unlock exclusive pricing, educational resources, and ongoing support tailored for professional stylists.
Step 3
Purchase Your Starter Kit
Choose a 3 oz Kit or a Larger Kit with the official manual to begin offering transformative keratin services to your clients. This is your first step toward delivering smoother, stronger, and more manageable hair.
Step 4
Utilize Our Pro Resources
Once you’re set up, keep an eye on your inbox! You'll receive an email with marketing assets, technique guides, and additional pro resources to help you seamlessly integrate Peter Coppola treatments into your services.
Compare Smoothing Treatments
a-Keratin Smoothing & Refinishing Treatment
Other
Keratin Treatments
100% Formaldehyde & Aldehyde Free
Works on ALL Hair Types
Smooth Hair for 3+ Months
Volumizes & Restores
Reverses Signs of Damage
No Harsh Fumes
FAQs
Have more questions? Check out our full list HERE
01. What are the benefits of a Peter Coppola® a-Keratin Smoothing &Refinishing Treatment?
02. Is the treatment permanent? How long does treatment last?
The Peter Coppola® a-Keratin Smoothing & Refinishing Treatment is not permanent. Withproper processing & aftercare results last for at least 3 months; and The Peter Coppola®a-Keratin Express Treatment will last up to 6 weeks.
03. Will this treatment damage my client’s hair?
Absolutely not! The Peter Coppola® a-Keratin Smoothing & Refinishing Treatment is usedto smooth and help promote healthy, strong hair.
STYLIST NOTE: There is always a level of damage that is not suitable for any further chemicalservices - in the event your client is looking for a treatment but their hair is not at optimal integrity(ie. cannot withstand the heat of the service and doesn’t have enough elasticity) advise the client touse a Peter Coppola® hair mask at home once or twice a week for a few weeks to help get the hairback to normal condition prior to performing an in-salon treatment.
04. Does this treatment contain Formaldehyde or Aldehydes or producedangerous fumes as other keratin treatments do?
No, our treatment is completely free of Formaldehyde & Aldehydes and gives off nodangerous fumes. Please feel free to request our certified lab analysis for details.
05. Is this treatment safe for all hair types?
Absolutely! Peter Coppola® has designed an effective Keratin Smoothing & Refinishingtreatment that is safe for all hair types. When performing the treatment on thicker texturedhair, be sure to follow specific processing instructions for best results.
06. Will my client’s hair be straight after the treatment?
Your client’s curls will be reduced up to 85%, which will result in straighter hair. Ask yourclient their desired finished look and cater the treatment accordingly. Smooth and straighthair will be much more manageable for your client after this service. Additionally, client’sfrizz will be drastically reduced.
07. Will the client’s hair lose its volume or be flat?
No, with the Peter Coppola® a-Keratin Smoothing & Refinishing Treatment, they can leavethe salon with a voluminous, curly or smooth look. The style decision is between you andyour client. We provide the system, you create the look!
Why We've Always Been Formaldehyde-Free
Leading the Way in Formaldehyde-Free Keratin
As of February 2025, the U.S. Food and Drug Administration (FDA) has not yet implemented a nationwide ban on formaldehyde in hair-straightening products. The FDA proposed such a ban in October 2023, with an initial implementation date set for April 2024; however, this has been delayed, and the current expected date for the ban is March 2025.
In contrast, California has proactively addressed this issue. The state’s Toxic-Free Cosmetics Act, passed in September 2020, prohibits the use of formaldehyde and several other harmful chemicals in personal care products sold within California. This law took effect on January 1, 2025.
To enforce this ban, California requires manufacturers to reformulate their products to exclude formaldehyde and mandates accurate labeling to inform consumers. The California Department of Public Health’s Safe Cosmetics Program monitors compliance by collecting data on products and ensuring they meet the state’s safety standards. Non-compliant products are subject to removal from the market, and manufacturers may face legal action.
While the FDA’s nationwide ban is pending, California’s proactive measures aim to protect consumers and salon workers from the health risks associated with formaldehyde in hair-straightening treatments.