Male self-image has evolved. Men see the whole picture. Their self image is derived from their whole self: hair, fashion, fitness, wellness - all generations are adopting grooming, health and wellness habits and are openly sharing them.
We wanted to do more than just open a new male client category , so together with our friends and our partners, we look forward to supporting the health and awareness of men.
This new frontier of men's grooming encourages men to realize their full potential as individuals, to refine their style and define themselves. From a slick pompadour to a messy man bun, all men are carving out time for style.
The client consultation has evolved into a conversation about the client's texture and how it plays a part not only in his desired appearance but also in his drying time, styling time, ability to construct a part, and even in the way his hair feels.
The Peter Coppola Smoothing and Refinishing Treatment addresses the texture conversation and is an answer to drying time, styling time, ability to construct a part and specifically the "texture" of the hair. By providing this service in the mens's grooming category, stylists are now able to bend and customize their client's look in a simple, safe and versatile way.
This guy is not looking to round brush, or flat-iron his hair. He wants versatility, he wants simple steps and he wants his hair to be workable into any style he choses.
1. Refine his texture and beard for a softer more polished look and feel.
2. Confidence in knowing he looks good and ease in styling.
3. Saving time daily.
1. Refinishing texture to give clients more options.
2. Diversify your clientele.
3. Add on service that will bring repeat business and increase revenue.